• Staying connected to retail investors is critical in today’s market, considering retailers poured almost $28 billion into the stock market in June
• SRAX offers suite of products designed to improve due diligence, transparency, and communications between investors, corporations
• SRAX’s Sequire platform was expanded by implementing machine learning and other technology to add unlimited texting and emailing, custom filtering, performance metrics
• SRAX launched Microcaps.com, an editorial content and curated news distribution site catering to the growing Sequire investor community while providing small and microcap companies additional exposure

For the longest time, the communication structure between companies and investors was stale, comprised mostly of standard press releases for the masses. The outset of the digital world changed that to a degree, but it took innovation from companies like SRAX (NASDAQ: SRAX) to amp up the way the C-suite and investors interact. SRAX, a financial technology company, or “fintech,” specializes in the investment industry, providing products for investors and companies alike—a portfolio of offerings that got a little bigger in recent weeks.

Notably, SRAX unlocks data and insights for publicly traded companies through Sequire, its SaaS platform. Through Sequire, companies can monitor trading data in real time, recognize shareholder buying and selling trends via data sets, track warrants, engage shareholders, and more from a single platform.

Millions of retail investors have become increasingly self-directed, including pouring almost $28 billion into the stock market in June, the biggest inflow in about seven years (https://ibn.fm/dx91T). To that point, companies can use Sequire to put a finger on trading activity, as well as remain in contact with shareholders ranging from the biggest institution to the smallest retailer.

The company recently released two new Sequire features: an automated email feature and an SMS function for communicating with investors. The additions include automation triggers, machine learning and other enhancements that facilitate frictionless communication while enabling the company to prepare contact lists in advance, customize messages to specific audiences, schedule updates and subsequently measure audience engagement via performance metrics.

Companies can use custom filters (i.e., threshold of number of shares owned) to structure campaigns without concern for limitations. Users can send an unlimited number of texts to local and international numbers to engage and re-engage contacts. This is no small nuance considering the Sequire platform includes more than five million active retail investors and over 180 companies (https://ibn.fm/6cBli). 

“These new tools will allow companies to better manage communication with their shareholder base by defining pre-established triggers that will execute both email and SMS messages,” said SRAX Founder and CEO Christopher Miglino in a press release on the new features (https://ibn.fm/mmjBq). 

Only days later, SRAX launched Microcaps.com, an editorial content and curated news distribution site (https://ibn.fm/CBinX), dedicated to providing increased exposure and awareness for companies, in addition to information, news, and resources for small and microcap investors.

More precisely, Microcaps.com was launched to benefit the growing Sequire investor community, serving as an information hub and interactive environment for the network. In addition to news and investor-facing articles, the website also includes links to presentations from Sequire virtual conferences.

“We are creating this website to serve the entire microcap community,” said Christopher Miglino. “We are committed to building products that enhance exposure for public companies, and microcaps.com is a great example of the new tools we’re creating to gain more exposure for public issuers,” he added.

More exposure is exactly what most public issuers, particularly small and microcaps, crave, as it is easy to get overlooked in markets containing thousands of other public companies. Many of these companies have big marketing budgets to stay in the forefront of investors, a disparity that SRAX is helping to level with its suite of assets.

For more information, visit the company’s website at www.SRAX.com.

NOTE TO INVESTORS: The latest news and updates relating to SRAX are available in the company’s newsroom at http://ibn.fm/SRAX 

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