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Dutton Associates Featured Company: Peoples Educational Holdings Inc. (PEDH)

Peoples Educational Holdings, Inc. uses its subsidiary, Peoples Education, Inc. to publish and market supplemental educational materials for students in kindergarten through grade 12. Peoples Educational Holdings provides supplementary educational material for test preparation, assessment, and instruction as well as college preparation products. The company sells its material through its direct sales force, as well as through catalogs. Peoples Educational also uses direct mail, telemarketing, and independent sales representatives as well as other sales channels.

The company uses several methods to fulfill its motto “Your Partner in Student Success”:
100% Standards-based Instruction and Assessment
Peoples Educational customizes its print and Internet-based instructional and assessment materials to state learning standards. These materials not only teach and support the state standards, but also prepare students for rigorous state assessment tests. The new Internet-based component provides customized assessment that determines a Personal Prescriptive Path™ for every student.

Focused Instruction
The company develops customized programs that target key areas where students need extra help. Each program employs research-based best practices to re-teach important skills, concepts, and strategies.

College Prep
The company provides its own AP college prep and honor’s course material as well as materials from publishers such as John Wiley & Sons, and W.W. Norton. Peoples Education also offers other teaching tools including multicultural materials, which use its “Authentic Voice” approach, as well as high-interest, low-level reading materials that cover all content areas.

Peoples Education has grown significantly from its inception because it works with authors and editors who are curriculum experts, as well as dedicated professional employees who understand school needs. In addition, it employs experienced management, many of whom were trained at Fortune 500 companies.

Peoples Educational Holdings was founded in 1989 by Jim Peoples and Diane Miller, and is based in Saddle Brook, New Jersey.

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