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Dreams, Inc. (DRJ) Signs New Web Syndication Deal with the Minneapolis Star-Tribune

Dreams, Inc., a leader in licensed sports products, has reported a web syndication deal with the Minneapolis Star-Tribune, one of the nation’s highest circulation newspapers. The new agreement will provide Dreams another outlet for licensed sports products and provide their new media partner with an additional stream of income. Dreams has previously obtained other major media/newspaper clients including USA Today, the Baltimore Sun and the Boston Globe.

In the new agreement Dreams will provide the design, development, marketing, customer service and fulfillment of an online Fan Shop for their new media partner. The merchandise offered includes a selection of more than 120,000 team products in a variety of categories including apparel, novelties, collectibles, home and office. Dreams will also provide the media outlet with sophisticated Search Engine Optimization (SEO), targeted database marketing, customer service and same day turnaround for shipping products.

Kevin Bates, Dreams’ Retail President and FansEdge Founder, commented on the new agreement, “These relationships further solidify our strength in the web syndication arena,” “From sporting organizations to major retailers and now to media outlets, the industry is beginning to see the value of our proprietary e-commerce technology combined with our marketing and cataloging expertise, superior customer service and same day shipping.”

Tim Jandro, Senior Web Project Manager for the Minneapolis Star-Tribune stated, “We are excited about forging a partnership with Dreams Retail and to take advantage of the company’s extensive e-commerce expertise, “Our goal in this partnership with Dreams is to deliver a positive and frequently recurring online shopping experience for our users.”

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