Do not let the name mislead you, for the company is about much more than waste pieces of bird meat. Customers know that every visit to this chain of outlets promises great relaxation, with tasty food and thirst-quenching beers thrown in.

The brand represents a versatile menu with frequent updates as well. The most fastidious customer will find a drink that hits the right spot straightaway. No competitor can match the array of exotic sauces that garnish the wings. The management is quick to respond to changes in customer preferences. It has introduced healthy salads and a variety of sandwiches, while also adding large screens with new sports and games. The restaurants have upgraded seating and service options, keeping the brand a notch above other casual dining options.

This company is about more than marketing. The management has been agile in protecting the Gross Margin. Some of this has come from new menus, but clever purchasing and innovative cost effectiveness measures have also helped to beat the inflation threat.

The most cynical stock investor will appreciate the financial profile. September 2008 has opened with a stock price of $37.58 against a 52-week range of $18.25 to $42.12. The Beta is 1.50 and Earnings per Share stand at 1.25. 71% of the nearly 18 million shares are with reputed institutions. The Net Profit Margin has topped 5% over the last four quarters and the Return on Average Equity is 15.62%. The management is confident of the future prospects of this very dominant American casual dining chain.

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