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Bridgeline Software, Inc. (BLSW) Selected by Hooked on Phonics to Streamline eCommerce Efforts

Award-winning Bridgeline Software announced this morning that it has been chosen by national educational product giant, Hooked on Phonics, to assist in the redesign of, and

Bridgeline, which develops many SaaS (Software as a Service) web management products, was eager to accept the challenge of improving the performance of Hooked on Phonics’ online store. The company will implement its proprietary, cutting-edge, .NET-based eCommerce solution that will serve to streamline online marketing and sales through different means.

With the Bridgeline system, store owners can personalize the customer’s individual experience, adding further value to their products. The platform utilizes “refer-a-friend” – a marketing feature that effectively enhances word-of-mouth advertising on the web. In addition, the built-in customer service chat feature provides clients with immediate responses to their questions/concerns.

The software’s intuitive “dashboard” offers unprecedented monitoring capabilities, by collecting all sorts of data and integrating it into intelligence reports. Perhaps best for Hooked on Phonics is that it can now operate both its business-to-consumer (, and its business-to-business ( online stores from one central point.

What the partnership means for Bridgeline is a chance for exposure; being involved with one of the biggest names in elementary education. Hooked on Phonics is literally a household name in the US, and Bridgeline’s involvement with the company is sure to increase its own market visibility.

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