Art Technology Group, Inc. (ARTG) announced that it has completed its acquisition of CleverSet in a transaction valued at approximately $9M in cash. The company had previously announced the agreement to acquire privately held CleverSet, a technology leader in the rapidly growing field of automated personalization engines for e-commerce.
The CleverSet offering expands the company’s eStara e-commerce optimization services. These services, which include Click to Call, Click to Chat, Call Tracking and now, automated personalization, are delivered via a Software-as-a-Service (Saas) model and can easily be added to any Web site, whether built on the company’s platform or any other Web technology.
Art Technology will retain both CleverSet offices, which are located in Corvallis, Oregon and Seattle. Reorganization and integration of CleverSet’s executive officers will occur and all CleverSet employees have been offered positions with the company.
ATG provides e-commerce platform and e-commerce optimization services that companies use to power their e-commerce Web sites. ATG’s solutions are used by over 900 major brands, including AT&T, Best Buy, Bulgari, Coca Cola, Continental Airlines, CVS, Dell, Diane von Furstenberg, DirecTV, eLuxury, Expedia, France Telecom, Harvard Business School Publishing, and Hewlett-Packard.
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