Targeted Strategies for Today's Evolving Markets

MissionIR Blog, Inc. (FLWS) Growing in Competitive Online Gift Shop Market through Commitment to Customer Service, Inc. (NASDAQ: FLWS) has remained the world’s leading florist and gift shop for nearly four decades by consistently delighting customers through the delivery of fresh flowers and gifts for every occasion. The company promotes industry-leading customer satisfaction through its unique 100% Smile Guarantee®, which ensures that every gift meets and exceeds the expectations of the recipient. FLWS’s commitment to excellence also applies to its employees, as the company was recently named as a winner of the 2015 “Best Companies to Work for in New York State” award by the New York Society for Human Resource Management.

The gifts offered by FLWS include a diverse collection of popular brands – including The Popcorn Factory®, Cheryl’s®, Fannie May®,®,, Stock Yards® and®, as well as recently-acquired gourmet food gift brand Harry & David®. This extensive product catalog gives the company access to a wide variety of gift markets that meet the diverse needs of consumers. In recent months, FLWS has leveraged the marketability of this portfolio to post strong financial growth. During its fiscal third quarter ending March 2015, the company recorded a 29.3 percent year-over-year increase in total revenues and attracted approximately 815,000 new customers, reaffirming the viability of its aggressive acquisition strategy.

“During the fiscal third quarter, we saw solid performance across all of our business segments,” Jim McCann, chief executive officer of FLWS, stated in a news release. “As we continue our integration of Harry & David, we plan to build on this by leveraging our business platform, our growing family of gift brands and the millions of customers we serve across all of our business channels.”

In addition to its consumer offerings, FLWS operates BloomNet®, the leading floral industry service provider. Through BloomNet, the company provides personalized service and quality products to local retail florists across the nation and around the planet, giving FLWS strategic access to the performance of hundreds of local florists and successfully adding to its extensive global market share.

The company’s unique combination of diverse product offerings, industry-leading customer service and developed market presence makes FLWS an intriguing investment opportunity for prospective shareholders. Look for the company to lean on its considerable industry expertise in order to promote continued financial growth for the foreseeable future.

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