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Insignia Systems, Inc. (ISIG) Providing Effective Promotional Tools for the Pivotal Point of Decision

Insignia Systems, Inc. (NASDAQ: ISIG) is a developer and marketer of innovative in-store products, programs and services that help consumer goods manufacturers and retail partners drive sales at the point of purchase. The company’s at-shelf media solutions are utilized at approximately 13,000 retail supermarkets by an extensive client list of more than 200 major consumer goods manufacturers – including General Mills (NYSE: GIS), Kellogg Company (NYSE: K), Kraft Foods, Nestle and P&G (NYSE: PG). By helping clients make an impact on the three-second decision cycle of consumers at the shelf, Insignia has thrived in the marketing industry for 25 years.

The company’s latest addition to its marketing portfolio is The Like Machine™, a groundbreaking consumer engagement tool that harnesses the power of social media to reinforce brand confidence and promote increased sales figures. Through the use of this technology, consumers are able to give immediate feedback to store managers and fellow shoppers, opening the door for an improved shopping experience built on the preferences of a particular community. In a six-month limited release, The Like Machine garnered more than 480,000 shopper endorsements, demonstrating the vast market potential for the technology as it approaches full-scale release.

“We have created an easy and immediate way for shoppers to express their opinions about what they’re buying, and to be informed by the decisions of others in their neighborhood at scale,” John Gonsior, president and chief financial officer of Insignia, stated in a news release. “It is a powerful indicator whether shoppers are buying cereal, laundry detergent or orange juice, and a unique new data set for retailers and manufacturers to leverage.”

In the first quarter of 2015, Insignia successfully leveraged the marketability of its product line to promote solid financial growth. The company’s total net sales for the period rose by 2.2 percent from the previous year to $6.5 million. Additionally, Insignia recorded a 0.9 percent year-over-year improvement to its gross profit margin for the quarter, achieving $2.8 million in gross profit. Moving forward, the company will look to build on this financial performance through continued innovation of its core assets as needed to meet the evolving demands of the retail market.

For prospective shareholders, Insignia’s established position within the retail marketing segment could provide a platform for the company to realize sustainable returns in the months to come. Look for Insignia to continue leaning on the versatility of its portfolio of core assets in order to promote continued financial growth for the foreseeable future.

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