• Thumzup Media Corporation, a company at the forefront of modernizing the social media branding and marketing industry with its unique approach, looks to expand advertiser reach through strategic platform integration with X and TikTok
• These strategic moves will complement the company’s current integration with Instagram, and will allow for unified campaign management to create and customize branded content across all the platforms
• So far this year, Thumzup has realized a 202% growth in advertisers, underscoring the platform’s escalating appeal across diverse business sectors
• The new integrations highlight the company’s commitment to maximize advertiser reach with their revolutionary approach of turning everyday users into brand ambassadors

Thumzup (NASDAQ: TZUP), a Los Angeles-based company that is disrupting the social media branding and marketing industry with its unique platform, designed to connect advertisers directly with everyday social media users, is looking to further expand its advertiser reach through strategic integrations with the two leading social media platforms, X (formerly Twitter) and TikTok. The launch with X is already underway (https://ibn.fm/R8doq), and TikTok upcoming (https://ibn.fm/5ieBW). These ambitious moves complement the company’s current integration with Instagram and will disrupt traditional advertising models, mainly through scalable user-driven content monetizationn (https://ibn.fm/vJoN8).

Such initiatives highlight Thumzup’s commitment to maximizing advertiser reach and turning everyday users into brand ambassadors. Today, the company is the only platform that makes it easy for any brand or business to pay people cash to share a brand or business with their personal friends on their social media. This overall market is currently valued at over $400 billion, and the approach has already allowed Thumzup to achieve a 202% growth in advertisers in 2024 alone, underscoring the platform’s escalating appeal across diverse business sectors.

With its X integration, Thumzup looks to expand its potential reach to a massive and engaged audience, ultimately positioning itself for continued growth in the digital advertising space. So far this year, X has experienced a 12.5% year-over-year (“YoY”) growth in time spent on the platform, with the numbers expected to grow as time progresses. Thumzup looks to tap into this growth, broadening its reach and amplifying its impact.

“Our planned integration with X Corp. marks a transformative milestone for Thumzup,” noted Thumzup’s CEO, Robert Steele. “Since our inception, Thumzup has aimed to expand to other social media platforms. Having achieved milestones such as paying out over $250,000 to our users with approximately 25,000 Instagram posts, and recently listing our company on Nasdaq, we are now aggressively moving forward to broaden our reach. We expect this integration to occur by the end of January 2025. Once implemented, it should significantly amplify Thumzup’s impact, enabling advertisers to leverage trusted user voices to drive scalable and authentic engagement,” he added (https://ibn.fm/vJoN8).

The integration will support unified campaign management to create and customize branded content for both X and Instagram. It will also offer enhanced audience targeting to boost campaign efficiency further. It will use monetization for users to revolutionize influencer marketing by enabling individuals to earn variable cash rewards for authentic brand endorsements.

Thumzup is taking on a similar approach with TikTok, a platform with over 1.5 billion active monthly users. The company looks to drive value creation with plans specifically designed to offer unified content management across the platform, alongside Instagram and X. The features will cover seamless multi-platform posting with a single post workflow. It will also feature campaign optimization and monetization through direct user compensation.

“Tapping into TikTok’s user engagement metrics is expected to be a game-changer,” noted Mr. Steele. “This planned integration will enhance our competitive advantage and establish our role in redefining modern digital advertising,” he added (https://ibn.fm/x3QNh).

“Our platform’s capability to engage consumers directly through social media and reward them for their endorsements has met with enthusiastic response from a wide spectrum of businesses,” stated Mr. Steele. “This includes retailers, restaurants, home furnishings, clothes, coffee shops, and consumer brands in beverages and breakfast cereals. The Thumzup platform is continuing to resonate with advertisers, and we are thrilled by the continued adoption of our platform,” he added (https://ibn.fm/AmEDd).

For company information, visit www.ThumzupMedia.com.

NOTE TO INVESTORS: The latest news and updates relating to TZUP are available in the company’s newsroom at https://ibn.fm/TZUP

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