TAAT(TM) (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP2) recently commissioned a two-part market research study, conducted by Toronto-based market research firm Burak Jacobson Partners Inc., to gain practical and theoretical insights to guide its near-term business decisions. The commissioning followed the company’s launch of its flagship product — TAAT(TM) — a tobacco-free and nicotine-free alternative to cigarettes in Q4 2020. “The study specifically focused on response to the TAAT concept, brand image and product user experience,” a recent article reads. According to TAAT CEO Setti Coscarella, feedback from the respondents reinforced the company’s belief that it has several competitive advantages, including selling its product online, its nicotine-free and tobacco-free attributes, and an attractive price point compared to tobacco cigarettes. “As we expand our market footprint in 2021, we intend to capitalize on these advantages to capture the interest of smokers aged 21+ and further establish TAAT as a better choice and a recognized brand name in the tobacco category.”
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About TAAT Global Alternatives Inc.
The company has developed TAAT(TM), which is a tobacco-free and nicotine-free alternative to traditional cigarettes offered in “Original,” “Smooth” and “Menthol” varieties. TAAT’s base material is Beyond Tobacco(TM), a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with “big tobacco” pedigree, TAAT was launched first in the United States in Q4 2020 as the company seeks to position itself in the $814 billion* global tobacco industry. For more information, please visit www.TAATGlobal.com.
*British American Tobacco — The Global Market
NOTE TO INVESTORS: The latest news and updates relating to TOBAF are available in the company’s newsroom at https://ibn.fm/TOBAF
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