Advertising technology company SRAX (NASDAQ: SRAX) this morning introduced a new guide to help digital marketers and content owners best utilize customer and user data to reach people in the advertising ecosystem. “Connecting with each consumer individually, across devices, platforms and publishers is critically important in today’s digital advertising marketplace,” SRAX chairman and CEO Christopher Miglino stated in the news release. “Our People-Based Advertising guide is designed to inform and inspire brands and agencies to unlock the ultimate level of cross-device targeting precision.”
People-Based Advertising: How to Get Bigger Results by Targeting the Most Precise Audience, is available to download at: http://go.srax.com/people-ad-guide.
To view the full press release, visit: http://dtn.fm/sFAb2
SRAX (NASDAQ: SRAX) is an advertising technology company providing the tools to automate digital marketers and content owners’ campaigns across digital channels. SRAX’s tools amplify performance and maximize profits for brands in the healthcare, CPG, automotive, wellness and lifestyle verticals through an omnichannel approach that integrates all aspects of the marketing experience into one platform. The company’s machine-learning technology identifies brands’ core consumers and their characteristics discovering new and measurable opportunities to target, reach and monetize audiences driving online and offline sales lift. For more information on how SRAX delivers a digital competitive advantage to surpass today’s marketing challenges, visit www.srax.com.
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