Art Technology Group, Inc. (ARTG) announced that Urban Brands Inc. has selected Art Technology as the e-commerce technology foundation for the re-launch of Web stores for both Ashley Stewart, the leading women’s specialty retailer in Urban America, and Marianne, a leading women’s specialty retailer targeting Latina Women. Urban Brands Inc. is the parent company of both Ashley Stewart and Marianne.
The new Ashley Steward.com Web site, expected to launch spring 2008, will contain an expansive product inventory enhanced by personalized browsing and buy experience provided by Art Technology’s software. The Marianne launch date has yet to be determined. Currently, AshleyStewart.com showcases signature looks from the brand’s catalog while highlighting the latest fashion trends for the plus-size fashion industry. MarianneStores.com presents snapshots of trendy sportswear, intimate apparel, handbags and accessories that shoppers can find at the brand’s on-ground locations in urban areas of Miami, Los Angeles, Texas, Puerto Rico and the U.S. Virgin Islands.
By re-platforming both sites with Art Technology Commerce, Urban Brands will increase Web sales and advance the company’s aggressive expansion goals by attracting new customers and creating brand enthusiasts through the use of personalized home pages, promotions and sit search results which help shoppers find the latest fashion selections and suggested accessories quickly and easily each time they visit.
Art Technology makes the software and delivers the on demand solutions that the world’s most customer-conscious companies use to power their e-commerce web sites, attract prospects, convert them to buyers and ensure their satisfaction so they become loyal, repeat, profitable customers. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America and Europe.
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