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Success Of Simulated Environment Concepts, Inc. (SMEV) is Based on Motivations of Founders

The stated goal of Simulated Environment Concepts Inc., makers of the SpaCapsule water massage and therapy system, is to offer the world a one-of-a-kind cost effective relaxation product that improves people’s lives while providing rewarding business opportunity for entrepreneurs everywhere. They talk about how “imagination at work” is a way of life, and how they’re “obsessive” in their pursuit of the next breakthrough. In other words, the company gets a lot of its energy and direction from some very deep-felt personal motivations, motivations that are easily traced to the company’s founders and key personnel.

Dr. Ella Frenkel, President & CEO – Dr. Frenkel is an enthusiastic business woman and a proud mother of four. She received her undergraduate education at Temple University in Philadelphia, and went on to become a licensed doctor of chiropractic. She ran a successful practice for nine years, her successful management style resulting in a consistent gross of $1.2-1.5M annually. It was after she and a chiropractic partner, Dr. Ilya Spivak, relocated to Florida, that the two determined to fill a need for a sophisticated stress reduction system, something well beyond what had ever been produced.

Dr. Ilya Spivak, Product Development – Dr. Ilya Spivak is an experienced inventor and the product development supervisor for the company. As a successful chiropractor, he has assisted many manufacturers in improving their products, and has always been on the cutting edge of technology with innovations and ideas for helping patients. His dream came through with the successful invention of the SpaCapsule. His expertise in the field of chiropractic has made the SpaCapsule an indispensable tool in today’s marketplace, and his business savvy has attracted capital to fund research and development, tooling, production, and worldwide distribution channels.

Mr. Allen Licht, Project Management – Allen Licht is responsible for overseeing every aspect of the SpaCapsule manufacturing process, and seeks no less than perfection in quality control. His self-motivation and continuous education provides him with expert knowledge in implementing new manufacturing techniques and processes. Mr. Licht significantly contributed technical know-how to the design and patent of the SpaCapsule, and participates in the continuous improvement of the design and quality in SEC’s manufacturing processes.

SpaCapsule is now being sold all over the world, to chiropractors, tanning salons, luxury spas and hotels, and various forward-thinking corporations.

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