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Spectrum Brands, Inc. (SPC) Markets Across a Broad Spectrum

As a global consumer products company, Spectrum Brands, Inc. (SPC) sees the world as their market. Headquartered in Atlanta, Georgia, Spectrum sells their products in over one million stores, in 120 countries. The world’s top 25 retailers carry Spectrum products as part of their inventory.

With 10,000 employees worldwide, and annualized revenues of approximately $2.6 billion, Spectrum products are popular all over the globe. Spectrum is a leading supplier of batteries, portable lighting, lawn and garden products, and household insect control products. They also market shaving and grooming products, other personal care products, and specialty pet supplies.

Spectrum Brands began in 1906 as the French Battery Company. In 1930, the company renamed itself Rayovac. They’ve had some great innovative events in their over 100-year history. They invented the first leak-proof battery, the first mosquito repellent wipe, the first wearable hearing aid and the first button cell hearing aid battery, among other “firsts”.

Spectrums brands include Cutter Insect Repellent, Sta-Green, Remington, Rayovac, Lazy Pet, Dingo, and Hot Shot, to name a few. Remington, a major manufacturer and marketer of electric razors and personal grooming products, became part of Spectrum in 2003. The actual company name, Spectrum Brands, Inc., came about in 2005 when the company changed its name from Rayovac.

With such a wide variety of products available in so many retail outlets around the world, Spectrum Brands is extremely diversified. Their brands filter down into homes across the globe, giving customers the basic products they need for everyday living. It’s one big market that Spectrum hopes to capitalize on, continually, for their shareholders’ benefit.

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