Sonic Solutions today announced the integration of the RoxioNow™ platform into HDTV chipsets from leading system-on-chip (SoC) maker Trident Microsystems, Inc. Via RoxioNow capabilities, consumers of Trident-based HDTVs can now enjoy instant access to premium entertainment offerings streamed directly to their sets over the Internet, including new-release movies and popular TV shows. By partnering with Trident, who serves some of the world’s best-known television brands, Sonic extends RoxioNow support across the broadest possible range of televisions, set-top boxes, media players, and mobile devices.
“Consumers want to combine the quality from their digital TVs with the variety and flexibility they receive from streaming,” stated Dirk Wieberneit, SVP & General Manager of Trident’s TV business unit. “RoxioNow provides us with an ideal ready-made solution to give them what they want. Building RoxioNow into our HDTV SoCs makes it easy for our customers in the DTV market to take advantage of the explosive growth in demand for high-quality streamed video content.”
“Trident’s role in the DTV chip market makes this an important agreement not simply for us, but for all the other companies — both manufacturers and content providers — that have committed to the RoxioNow platform,” commented Mark Ely, President of Strategy, Sonic Solutions. “The ideal scenario for consumers is a world in which all their entertainment devices work seamlessly to provide the content when and where they want it. Each successive partner we bring on board puts RoxioNow closer to being the universal solution to that need.”
Providing a wide range of premium content, the RoxioNow platform serves a growing, multi-manufacturer ecosystem of home and mobile electronics. RoxioNow also provides storefronts for brick and mortar retailers, cable operators, PC manufacturers, game system vendors, consumer electronics makers, and Hollywood studios’ direct-to-consumer initiatives, allowing these companies to partake in the entertainment supply chain, add value to product offerings, and form ongoing relationships with their customers.
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