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Reed’s, Inc. (REED) Announces Expanded Partnership with Haggen, Inc.

This morning before the opening bell, Reed’s, Inc. announced that it has expanded its partnership with Haggen, Inc., which operates over 30 grocery stores in Oregon and Washington. The grocery chain offers its customers a wide array of natural and organic products, including Reed’s Ginger Brews & Virgil’s All Natural Sodas. The company will now also begin carrying Reed’s full product line throughout all of its Haggen Food & Pharmacy, TOP Food & Drug, and Larry’s Market stores.

The Founder and CEO of Reed’s, Inc., Christopher Reed, stated, “Our enhanced partnership with Haggen reflects Reed’s commitment and success in expanding into the mainstream marketplace. As a leading retailer of natural and organic products in Washington and Oregon, Haggen represents a significant opportunity to increase brand awareness in the Pacific Northwest.”

Carl Bertrand, regional manager for Reed’s, Inc., commented, “With this new partnership, we look forward to driving the Reed’s brand through the development of full year ‘partner-with-purpose’ marketing plans, in-store sampling campaigns, Weekly Ad/Circular participation, and additional promotional efforts, which will greatly expand our reach with Haggen consumers in Washington and Oregon.”

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