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Net Element, Inc. (NETE) Poised to Capture Sizeable Share of Mobile Payment Processing Market at Home and Abroad

Net Element is a technology-driven company focused on mobile payments and value-added transactional services in emerging countries and in the United States. To drive its revenue, NETE operates a global mobile payments and transaction processing provider known as TOT Group that includes Unified Payments, recognized by Inc. Magazine as the #1 Fastest Growing Private Company in America in 2012; Aptito, a cloud-based point of sale (POS) payments platform; and TOT Money, which has a leading position in Russia and has been ranked as the best SMS content provider by Beeline, the second largest telecom operator there.

In cooperation with its subsidiaries, Net Element provides ecommerce and value-added features to mobile commerce environments. By way of its global development centers and strong business relationships in the US, Russia, and Commonwealth of Independent States, the company is set in place for growth going forward.

The company endeavors to be a worldwide publisher of online destinations and business services on a technology platform specifically designed for Internet and mobile distribution. The platform is leveraged as a springboard for rapid development, production, and distribution of high-definition and three-dimensional media content. Additionally, the company creates social and business communities in motorsports, music, film and entertainment through the ownership if its internet properties.

NETE’s brand line-up includes,,,, and Simply stated, the company plans to transform the online experience. Their team consists of individuals equipped with years of experience in the various fields of technology, marketing, architecture, intellectual property, law, creative writing, product design, and all forms of digital and print media.

At the helm of the company’s management group is Chief Executive Officer Oleg Firer. Mr. Firer is responsible for the strategy and execution of the company’s mission of invigorating global commerce. Before his tenure at Net Element, Mr. Firer served as Executive Chairman of Unified Payments and has led the company from its launch to its acquisition by TOT Group in April of 2013. Under his leadership, Unified Payments’ revenues grew an astonishing 23,646% over 3 years. Further, the company was ranked as fastest-growing company by Inc. Magazine in 2012. In his business activity prior to Unified Payments, Mr. Firer held senior leadership posts in payment processing, private equity, and wireless communications. Impressively, Mr. Firer was acknowledged by Forbes as one of the 5 Incredible Entrepreneurs and by Business Leader Magazine as a Top Entrepreneur in South Florida. Additionally, Mr. Firer was named by Poder Magazine as one of the Most Influential People in Miami and recognized by Inc. Magazine as the founder of the fastest-growing private company in 2012. Mr. Firer serves as a board member of Net Element and a member of the Electronic Transactions Association (ETA) Mobile Payments, ISO Practices and Risk, Fraud & Security committees.

The company provides the technology and services that businesses require to accept cashless transactions for the SME business under the Unified Payments brand. NETE processes cashless transactions for card-present or card-not-present transactions, including point-of-sale, mobile POS, Internet businesses, service-oriented businesses, and mail order/telephone order merchants, as well as checks and direct debits.

The company also provides Aptito, a mPOS and value-added services technology, which helps restaurants drive consumer engagement through tablet, mobile, and other cloud-connected devices. Aptito provides hospitality merchants with tools to increase sales, productivity, and customer loyalty. In addition, it offers carrier-integrated mobile payments solutions, including in-app, premium SMS, online, and carrier billing.

Further, the company provides engineering services to its payment processing and mobile payment solutions business. Net Element, Inc., together with its subsidiaries, enables ecommerce and content-management companies to monetize their assets in ecommerce and mobile commerce environments.

Mobile payments are known for strengthening relationships between those who sell and those who buy, as merchants are offering more convenience and customers are staying loyal because of it. But merchants and customers are both curious about who is interested in mobile payments and just how the industry is coming into focus. Net Element, Inc.’s work to date, through its global market strategy, is placing its name in the middle of the discussion that leads to internal growth and cutting-edge solutions for its customers.

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