Bridgeline Digital Inc., developer of the iAPPS Web experience management (WEM) platform, today announced that a leading U.S.-based networking technology firm has successfully launched a strategic Web initiative using Bridgeline’s award-winning iAPPS Product Suite.

The newly launched site is based on iAPPS solutions, and leverages the content manager, analyzer and marketier modules of the suite to increase the technology firm’s market presence and to drive increased sales and support contracts, and customer satisfaction.

The iAPPS Product Suite is designed as an easy-to-use tool to build awareness and visibility through multi-channel marketing campaigns. iAPPS Marketier features integrated eMarketing tools that allow the user to plan, create and execute marketing campaigns.

iAPPS Analyzer’s “Smart Recommendation Engine” helps the firm track and report on all campaign channels including display, social, paid search and e-mail, along with additional marketing efforts.

Bridgeline highlighted the iAPPS Content Manager’s ease-of-use design, which by using a single dashboard interface, allows for site content to be maintained by users with even minimal technical expertise.

“Content Manager’s characteristic ease-of-use makes every employee a potential publisher, opening the management of site content to as many locations, employees or departments as the customer requires and providing company-wide delegation of content management duties that are targeted at attracting visitors and improving conversion,” the company stated in the press release.

The iAPPS Product Suite was recently selected as a finalist for two 2011 CODiE Awards, and the iAPPS Content Manager was the 2010 CODiE Award Winner for Best Content Management Solution, globally.

For more information visit www.bridgelinedigital.com

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