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Iconix Brand Group Inc. (ICON) – A Brand Name Baron

When your product lineup consists of numerous premier brand names, you know you’re heading in the right direction. That’s the case with Iconix Brand Group Inc. and their growing portfolio of consumer brands. Trading on the NASDAQ, the company owns, licenses, and markets top consumer brands to a network of leading retailers and manufacturers.

Based in New York City Iconix’s brand names include Candie’s ®, Bongo ®, Badgley Mischka ®, Joe Boxer ®, Rampage ®, Mudd ®, London Fog ®, Mossimo ®, Ocean Pacific ®, Danskin ®, Roca Wear®, Cannon®, Royal Velvet ®, Fieldcrest ®, Charisma ® and Starter®. Iconix licenses their brands to retail distributers, from the luxury market to the mass market, in the United States and internationally. Iconix uses their in-house advertising, promotion, and public relations agency to market their fashion and home brands with innovative and creative advertising.

Founded in 1978, Iconix Brand Group Inc. formerly went by the name Candie’s Inc. However, they changed their name in 2005 to Iconix. The company’s brands find use across a wide spectrum of retail categories. These include apparel, fashion accessories, beauty and fragrance, footwear, decor, and other products for the home. At the end of July, the company announced that they signed direct-to-retail license agreements with Wal-Mart Stores Inc., for their Starter ® and Danskin Now® brands. Starter, already in Wal-Marts, will have an expanded re-launch in Wal-Mart in the spring of 2009. Danskin Now will also re-launch in Wal-Mart in 2009.

On Tuesday, Iconix announced that they and Novel Fashion Brands Limited, owned and run by Silas Chou and family, had completed the formation of Iconix China Limited. This will be a Hong Kong company formed to develop and promote the Iconix brands throughout Greater China. Veronica Chou will be President of Iconix China. Ms. Chou was a private banker with Citibank and has a strong background in the fashion apparel industry in the U.S. and Chinese markets.

Iconix recently announced their financial results for the second quarter ended June 30, 2008. Revenue for the second quarter of 2008 increased 32 percent to $51.7 million, compared to approximately $39.1 million in the second quarter of last year. Net income for the second quarter increased 11 percent to approximately $16.5 million, as compared to $14.8 million in 2007. In addition, GAAP diluted earnings per share increased to $0.27 compared to $0.24 in last year’s quarter. Iconix Brand Group Inc. continues to be a brand baron and hopes to consistently present profit number such as these for years to come for their investors.

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