Entercom Communications Corp. (ETM), based in Boston, Massachusetts, is a radio broadcasting company with a nationwide portfolio of 110 stations in 23 markets. Though its radio stations are concentrated on the East coast, from Massachusetts to Florida, the company has markets in the Central (Illinois, Wisconsin and Kansas), Midwest (Texas, Colorado), and West Coast (California, Oregon and Washington) regions of the United States. Entercom, home to some of radio’s most compelling personalities, is also the radio broadcast partner of the Boston Red Sox, Boston Celtics, Kansas City Royals, New Orleans Saints and Buffalo Sabres.

Entercom Boston announced this week that Boston Herald sports reporters Michael Felger and Rob Bradford are leaving the newspaper to join WEEI.com, its sports-radio network Web site. Felger – a veteran Herald sports reporter known for his coverage of the New England Patriots and his position as co-host of the television program, Sports Tonight, on Comcast Sports Net – is a graduate of Boston University and has been working at the Herald since 1989, and also at WBZ-TV as an analyst for the Patriot’s pre-game and post-game programming. Bradford, a graduate of Springfield College, was a sports reporter and blogger at the Herald, and also wrote the books Deep Drive and Chasing Steinbrenner.

The addition of Felger and Bradford reflects the company’s move towards a new position in the market, beginning with enhanced coverage of the Red Sox’ playoff push and the 2008 Patriot’s season. Felger will provide ongoing content for WEEI.com, including his weekly “Patriot’s Report Card” and will also serve as a host on WEEI radio beginning July 21. Bradford will serve as the editor of WEEI.com with responsibility for all editorial content, and will also contribute his own content, including regular columns and the continuation of his acclaimed “Bradford Files” blog.

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