Digital Cinema Destinations (“Digiplex”), a growing motion picture exhibitor, has formed a new alternative content distribution alliance with national cinema advertising network, Screenvision, which provides on-screen advertising, in-lobby promotions, and integrated marketing programs to national, regional, and local advertisers.
Per the partnership, the companies will first launch a joint theatrical documentary ‘The United States of Football’ (The USOF), which debuts August 23 in a limited, exclusive release at Digiplex theaters in addition to select locations in major cities, including New York, Los Angeles, and Chicago. Starting August 30, The USOF will be shown nationwide to theaters that are members of Screenvision’s 14,000+ screen national network.
“Digiplex has positioned itself on the cutting-edge of theatrical exhibition innovation,” Screenvision CEO Travis Reid stated in the press release, “and we are very pleased to commence what we believe will be an exciting and mutually beneficial relationship with their team. In addition to distributing curated content from their DigiNext JV, we will also be booking a variety of other entertainment sourced from Digiplex throughout our domestic exhibitor network.”
Bud Mayo, chairman and CEO of Digiplex, said the partnership is a revenue driver that benefits both companies.
“Joining forces with cinema advertising new Screenvision is a clear win-win for both organizations, and importantly, this will result in a much larger release platform for unique, specialty content that deserves a much wider audience,” Mayo stated. “Importantly, this alliance is expected to generate additional, accretive new revenue streams for us, including downstream and ancillary digital downloads. We are delighted to hit the ground running with the first release from DigiNext’s second season, ‘The United States of Football.’”
The USOF explores the increasing effects of repetitive physical trauma in football, tracking the game from Pee-Wees to the pros.
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