Cinedigm Digital Cinema Corp., a global leader in digital cinema, announced yesterday that they have entered into a long-term VPF deployment agreement with SR Entertainment Group. The agreement will enable the conversion of SR Entertainment Group’s theatres to digital cinemas under the terms of Cinedigm’s agreements with all the major studios. This conversion, financed by Cinedigm, will deploy 81 Cinedigm-Certified™ screens across six existing sites, with completion expected by this summer.

SR Entertainment Group will exclusively deploy Barco digital cinema projectors. Utilizing these projectors in conjunction with Cinedigm’s digital cinema program will ensure high quality theatrical entertainment for SR Entertainment Group customers and the ability for each theater to provide consumers all-new digital entertainment options, including high quality live and alternative content programming. The sites are located in the San Francisco Bay Area, California’s Central Valley, and Southern California.

“We are excited that our digital deployment with Cinedigm will allow us to bring our audiences the latest in theatrical and alternative entertainment coupled with the best presentation achievable,” said Dan Tocchini, President & CEO of SR Entertainment Group. “Cinedigm has a strong track record and I look forward to our partnership with them for years to come.”

“For over 85 years the Tocchini family has set the standard for excellence in exhibition in the Northern California area,” said Chuck Goldwater, President, Cinedigm’s Media Services Group. “We are delighted that SR Entertainment Group has selected Cinedigm to help guide their transition to digital cinema and preserve that proud family tradition of excellence for many more years to come.”

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