Art Technology Group, Inc. (ARTG) has announced that Equipment Trader has introduced enhanced calling capabilities for its advertisers based on Art Technology’s (ATG) eStara Click-to-Call service. Equipment Trader and Equipment Trader Online.com reach more than 1 million active equipment buyers each month. The company, headquartered in Norfolk, Virginia, is part of the Trader family of online vehicle classified advertising sites that includes BoatTrader.com, CycleTrader.com, RVTraderOnline.com, AeroTrader.com and CommercialTruckTrader.com.
Equipment Trader allows both dealers and independent owners to easily access more active equipment buyers each month who are interested in researching and purchasing new and used equipment online. With the Web serving as an extension of the brand, delivering a positive online experience makes the difference between a browser and a buyer. ATG’s Click-to-Call creates a continuity of experience for consumers as they transition from the Web to the phone from any directory listing for immediate contact with the seller.
Equipment Trader, a division of the classified advertising, publishing and web as well as data services company Dominion Enterprises, has implemented ATG’s eStara Click-to-Call to give shoppers the opportunity to immediately speak to a dealer with a click of the mouse. In turn, dealers receive real-time information about the buyers, including data detailing at which point during the transaction the buyer decided to make the call. This information gives dealers insights into a potential customer’s needs, prompting a more hands-on conversation.
Dominion Enterprises, a division of Landmark Communications and also headquartered in Norfolk, Virginia, is a marketing and services company serving the automotive, real estate, apartment, recruitment and marine markets. The company was established in September 2006 following a division of assets of its predecessor company, Trader Publishing Company, between shared owners Landmark and Cox Communications, Inc. The company operates a variety of businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services.
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