Altair Nanotechnologies Inc. (Nasdaq: ALTI) provides advanced materials and products for power and energy systems. The company’s lithium-based battery products are applicable to hybrid vehicles and energy storage systems for large-scale stationary power services.
The company today unveiled its new corporate brand identity that signifies the company’s new focus on the transportation, stationary power and military markets. The updated brand includes a new logo, as well as the new tagline – “Changing the Energy Revolution.” The company has also launched a new Web site and targeted advertising campaign.
The company said it has observed needs in the market place and that its new brand will support its goal in becoming an industry leader.
“Altairnano closely analyzes key drivers in the marketplace, and assesses where its technology can make the greatest impact for addressing its customers’ needs,” Terry Copeland, president & CEO for Altair Nanotechnologies stated in the press release. “Today that need is in the energy sector, a $500B industry in the U.S. alone, which is experiencing revolutionary changes. Our new brand symbolizes our mission to be a global technology leader helping to bring the future of energy closer to today.”
According to the company, its new tagline runs in accord with the energy industry, while referencing the scale of impact the Industrial Revolution and Internet Revolution have had on society. The new logo symbolizes current trends in the energy sector. Both the logo and tagline reflect the temperate versatility, extended cycle life, and fast charge and discharge rates of the company’s products.
“Altairnano’s patented lithium-titanate based battery and energy storage systems are designed to help meet the growing demands in the energy sector,” Copeland stated. “With our advanced features, and with the company’s new focus, Altairnano is quite literally and figuratively charging the future of energy, enabling our partners to enter new markets not otherwise possible.”
The company also announced positive results in its test pilot program to determine the efficacy of the application for frequency and ancillary services. It also recently announced the successful testing of a battery solution designed exclusively for the U.S. Navy.
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