AirTouch Communications, Inc., a developer and marketer of patented telecommunications devices capable of converging voice, data, video, security and entertainment from various service providers on one piece of hardware, announced the appointment of Carlos Isaza as the new Vice President of Sales for Latin America. Isaza will execute AirTouch’s strategic plan for growing business with wireless carriers, retailers and large dealer networks in each country in Latin America. Carlos Isaza has extensive experience in Latin American having worked most recently for Brightpoint, one of the largest cellular logistics and distribution companies in the US, as head of strategic sales for all of Latin America.
“We are extremely pleased that Carlos Isaza will be leading our company’s sales efforts into Latin America,” said Hide Kanakubo, AirTouch CEO in a press statement. “Goldman Sachs estimates that by 2050, Brazil will be the fourth largest economy in the world by GDP. AirTouch recognizes the opportunity to drive our sales in Latin America due to its increasing GDP, low telecommunications density and population growth. Additionally, parts of Latin America are particularly advanced in the area of mobile banking technology.”
AirTouch holds three patents for a unique combination of cordless telephone technology and wireless signal amplification which allows the customer to access voice, data and other applications while using the cellular wireless network. The company predicts cellular is the fastest, most cost-effective method of delivery. Further, the growing population of Latin America is a target market for the triple play of voice, internet and entertainment services that the company plans to deliver over existing or future cellular networks in the area.
“We believe there is a significant market opportunity and demand from both the consumer and wireless carriers for AirTouch products throughout Latin America. The integration between fixed and wireless operations is believed to be a primary growth driver for the two largest carriers in Latin America making the AirTouch product lines a perfect solution. Latin America has the lowest smart phone penetration rate in the world creating an ideal marketplace for the rapid deployment of our products throughout the region,” said Carlos Isaza, nee Vice President of Sales for Latin America, AirTouch, in a press statement.
AirTouch’s global marketing strategy includes targeting the BRIC nations (Brazil, Russia, India and China) and the Next 11 developing countries. With scarce landline-based infrastructure in these countries, the company sees a huge opportunity to reach more than 2 billion people. AirTouch is also partnering with Verizon Wireless to expand sales of the AirTouch HomeConneX X1500 in the US.
For more information, please visit www.airtouchinc.com
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