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SenesTech Inc.’s (NASDAQ: SNES) Evolve(TM) Soft Bait – New York’s Answer to the Growing Rat Problem

  • SenesTech’s Evolve(TM) Soft Bait has been proposed to be used in New York City to control its growing rat population
  • In a bill tabled by Upper West Side Council Member Shaun Abreu, the city will explore contraception for rats and will start with a 10-block area
  • SenesTech’s CTO notes that the city should see close to complete elimination of the population in 12-18 months, not by just controlling the death rate, but by controlling the birth rate as well
  • For SenesTech, this move helps affirm the superiority of its products. In addition, it serves as a sign of even bigger things to come

On Thursday, April 11, Flaco, an escaped zoo owl, was found dead with raised levels of rodenticide in his system in New York City, having consumed poisoned rats for sustenance. This was a wake-up call, highlighting the ineffectiveness of the current approach to controlling the city’s rat population and its cost to pets, wildlife, and birds of prey ( As a result, the event prompted involved parties to explore alternative, more effective, and more humane approaches to controlling this rat problem, with contraceptives proving to be the viable option.

SenesTech (NASDAQ: SNES), a rodent fertility control product and service provider, and the inventor of the only EPA-registered contraceptive for male and female rats, has been rapidly growing with its unique rodent control solutions, defined by its two main offerings – ContraPest(R) liquid, and Evolve(TM) Soft Bait, both of which have demonstrated impressive results in controlling pest populations through fertility control. The city of New York is exploring the use of Evolve, owing to its shelf life, safety profile and overall effectiveness.

Studies have shown that two rats alone can multiply to 15,000 in just one year. While poisoning and controlling their death rate has proven ineffective and dangerous for other animals, contraception is showing to be an excellent option to explore, particularly since, for a controlled population, one can achieve complete elimination in 12-18 months.

“If you’ve gotten the whole population on birth control, you should see close to a complete elimination of that population in 12 to 18 months. You’re not controlling the death rate. You’re controlling the birth rate,” noted Dan Palasky, SenesTech’s Chief Technical Officer (

With the introduction of a new bill by an Upper West Side Council Member, the city is set to, hopefully once and for all, deal with the rat menace that has posed a challenge for every generation of New Yorkers. Various approaches have been explored, from the hiring of a “rat czar” in 2023 to the push to put trash out in boxes as opposed to bags to reduce the amount of food served up to rats ( While it holds true that rodents can never be eradicated, contraception is a viable option in managing their population, all within a reasonable timeline. This is achieved without the risk of poisoning other animals, as was the case with Flaco.

“Rat birth control is a promising non-toxic solution to remediating heavily infested areas without dumping lethal poisons all over our city’s streetscape,” noted Shaun Abreu, an Upper West Side City Council Member.

“We can’t poison our way out of the rat problem, but we can certainly do a lot of damage trying,” he added.

Abreu’s pilot program is proposed to start with a 10-block area, with a six-month study to gain a baseline understanding of rodent populations. This will then be followed by six months of birth control. SenesTech is optimistic that its Evolve Soft Bait will yield impressive results over that period, highlighting the product’s overall efficacy while stamping the company’s position as a leader in its space. Already, the company has seen major interest in its Evolve product, and this move by the city of New York is seen as affirming the product’s superiority while serving as a sign of even bigger things to come.

For more information, visit the company’s website at

NOTE TO INVESTORS: The latest news and updates relating to SNES are available in the company’s newsroom at

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