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PITOOEY!, Inc. (PTOO): Shareholder Update Reflects Competitive, Firm Foothold in Burgeoning Digital Advertising Space

PITOOEY!, a digital marketing agency operating through three subsidiaries, is positioned to capitalize on the digital advertising industry, in which eMarkter estimates that $100 billion was spent in 2012 and is expected to grow by more than 15 percent in 2013.

The company’s flagship product, the PITOOEY!™ mobile application, is offered through the PITOOEY! Mobile, Inc. subsidiary. The app is a mobile ad network in which businesses send highly targeted messages and/or deals to subscribing consumers. The beta version is currently available on the iTunes® App Store(sm). This enables businesses to deliver to interested consumers only the message content that they have expressed a desire to receive and ensures that consumers only receive messages from businesses of their choice.

PTOO is currently working on the next iteration of the PITOOEY! App and expects to release Version 2 in its third quarter 2013. The PITOOEY! App is being developed by PTOO subsidiary, Rockstar Digital, a boutique digital agency that creates, markets, and manages digital content such as mobile apps, Web sites, and social media and digital campaigns.

Wholly owned subsidiary Choice One Mobile (C1M) is a digital social media and marketing company that offers customizable design strategies based on each client’s unique and individual digital marketing needs. Formed in December 2012, C1M generated first-quarter revenues of $52,000, and PTO expects that C1M’s net revenues for the second quarter of 2013 to exceed the previous quarter.

PTOO recently launched the C1M Affiliate Marketing Program, which allows credit card processing companies to provide their agents an additional revenue stream by selling C1M’s mobile and social media services to their existing merchant clientele. This is expected to position C1M with greater market penetration and lower overhead and customer acquisition costs.

The global digital marketing industry is forecast to top $160 billion by 2016, according to eMarketer. Of that amount, approximately $24 billion will be dedicated specifically to mobile advertising by 2016. Because PTOO services encompass both social media and mobile advertising services, the company believes it is uniquely positioned to capture a niche in this large and rapidly growing industry.

To assist in executing this expectation, PTOO recently entered into an agreement with financial advisory firm TopHat Capital, LLC, which will help PTOO evaluate capital structures and raise awareness of its presence to potential capital sources from accredited investors.

In the meantime, PTOO is moving forward with a concentrated focus on the launch of Version 2 of the PITOOEY! App and plans on executing strategic marketing programs to promote the app and obtain greater market share for the C1M Affiliate Program.

There are several key factors that PTOO believes put it ahead of competitors in the digital marketing space, including:

• An integrated, scalable, and relatively easy to implement platform, which can expand the reach of their future campaigns;
• Solutions providing high quality functionality that meets their immediate marketing and advertising needs;
• Sophisticated analytics and reporting; and
• High levels of quality service and support.

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