Leading omni-direct lifestyle company Youngevity International, Inc. (NASDAQ: YGYI) this morning highlighted its new Hemp FX™ product line, which was introduced at the company’s 2018 convention in San Diego, California. The new line consists of three proprietary blends of hemp-derived cannabinoid products (Soothe™, Relax™ and Uplift™) and gives Youngevity a foothold in the $7.7 billion cannabis market. Per the update, a limited quantity of the new formulas was available for pre-sale purchase to attendees at Youngevity’s convention, and this offering quickly sold out. The company expects to introduce the Hemp FX™ product line to the public soon, with the official launch anticipated to take place by October 2018.
“Hemp-derived cannabidiol aligns with what we do very well,” Steve Wallach, CEO of Youngevity, stated in the news release. “We’ve taken what we know about essential nutrients, along with decades of knowledge specializing in natural, plant-based nutrition and their most beneficial nutrients and put that knowledge to work to develop high-end cannabidiol products.”
Youngevity’s direct entry into the thriving global cannabis market comes as industry analysts continue to forecast sustained growth in the coming years. A recent report from Direct Selling News notes, “According to recent data published by Forbes, citing Brightfield Group, the global cannabis market is projected to reach $31.4 billion by 2021. By end of 2017, the global market value was estimated at $7.7 billion.”
To view the full press release, visit http://ibn.fm/MxWIT
About Youngevity International, Inc.
Youngevity International, Inc. (NASDAQ: YGYI) is a leading omni-direct lifestyle company offering a hybrid of the direct selling business model that also offers e-commerce and the power of social selling. Assembling a virtual Main Street of products and services under one corporate entity, Youngevity offers proven products from the six top-selling retail categories: health/nutrition, home/family, food/beverage (including coffee), spa/beauty, apparel/jewelry, as well as innovative services. The company was formed during the summer 2011 merger of Youngevity Essential Life Sciences with Javalution® Coffee Company (now part of the company’s food and beverage division). The resulting company became Youngevity International, Inc. in July 2013. For more information, visit the company’s website at www.YGYI.com
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