Targeted Strategies for Today's Evolving Markets

MissionIR Blog

TAAT Global Alternatives Inc. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP2) Leading the Way in Offering Tobacco-Free, Nicotine-Free Alternatives

  • Growing numbers of smokers are looking for nontobacco choices
  • In 2018, out of the 34.2 million people that smoke in America, 55% tried smoking alternatives
  • TAAT offers an experience that mimics the tobacco cigarette experience in taste, smell, touch, sight and sound

The number of adult smokers choosing alternatives to traditional tobacco products is on the rise, according to a recent Grandview Research Report (  TAAT(TM) Global Alternatives’ (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP2) is on the forefront of providing tobacco-free, nicotine-free alternatives. The company’s flagship product, TAAT, has been on an impressive trajectory since its launch less than a year ago. The game-changing tobacco-free, nicotine-free alternative was voted Best New Product at the annual HQ Event convention and is now available in hundreds of retail locations around the country, with that number increasing almost daily. 

“Technological advancements in the nicotine replacement therapy segment are ongoing, which has led to a rise in the number of people switching to advanced products,” noted the report. “These advancements have a variable range of effectiveness and are accepted in society when compared to traditional cigarettes, thus driving their adoption and boosting the market growth.

“The global nicotine replacement therapy market size was valued at $44.2 billion in 2020 and is expected to expand at a compound annual growth rate (‘CAGR’) of 16.3% from 2021 to 2028,” the report continued. “The growth can be attributed to the growing number of technological advancements and the increasing number of people undergoing nicotine replacement therapy (‘NRT’).” According to Brightview, in 2018, out of the 34.2 million people that smoke in America, 55% tried smoking alternatives. 

TAAT is designed so that smokers can enjoy the sensations of smoking, without the worry about tobacco and nicotine. “At TAAT, we understand that smokers aged 21+ don’t just use cigarettes because of the nicotine, as it is often about the rituals, moments, and experience associated with smoking a cigarette,” the company observed ( “TAAT offers the Beyond Nicotine(TM) experience with its Beyond Tobacco base material, which mimics the tobacco cigarette experience in taste, smell, touch, sight, and sound. TAAT offers the choice to reduce nicotine intake without compromising the smoking experience.”

The unique experience that TAAT provides is certainly catching people’s attention. In its first convention appearance since launching in October of last year, TAAT was voted Best New Product and earned the second-highest honor as Best in Show ( In addition, after TAAT signed a distribution agreement with a Georgia-based distributor that has a network of approximately 1,200 stores in Georgia, North Carolina, South Carolina and Alabama, the product was on shelves in 71 new retail locations in a matter of only a few weeks, bringing its total store count in the United States to more than 400 as of the beginning of July ( 

This appears to be only the beginning for the company, which has seen meteoric success in less than a year. “Now that we have been marketing TAAT to smokers aged 21+ in the United States for a matter of several months, much of the groundwork has already been completed in new markets where we’re launching TAAT at retail,” said TAAT CEO Setti Coscarella. “Around the end of Q2 2021, TAAT had already proven popular in Georgia with e-commerce orders and free pack requests to GA shipping addresses amounting to approximately 14% and 20% of the respective numbers for Ohio, where we were actively promoting the product to smokers aged 21+, despite no targeted promotions on the east coast.

“It wasn’t a surprise that our first wholesale shipment to Georgia was completely pre-sold, nor was it a surprise for TAAT to already be carried in over 70 stores in just a few weeks after the shipment arrived,” he continued. “With our production capacity set to expand this month with the new TAAT facilities in Las Vegas, our team has all hands on deck to sustain this momentum.” 

TAAT Global Alternatives has developed TAAT, a tobacco-free and nicotine-free alternative to traditional cigarettes available in Original, Smooth and Menthol varieties. TAAT’s base material is Beyond Tobacco, a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with Big Tobacco pedigree, TAAT was launched first in the United States in Q4 2020 as the company seeks to position itself in the $814 billion global tobacco industry. 

For more information, visit the company’s website at and

NOTE TO INVESTORS: The latest news and updates relating to TOBAF are available in the company’s newsroom at 

About MissionIR

MissionIR is primarily focused on strategic communications. We have executed countless communications programs to address the needs of companies ranging from start-ups to established industry leaders, gaining valuable experience and the expertise necessary to determine the most effective strategy for any given situation.

For more information, visit

MissionIR (MIR)
Atlanta, Georgia
404.941.8975 Office
[email protected]

Please see full terms of use and disclaimers on the Mission Investor Relations website applicable to all content provided by MIR, wherever published or re-published:

This entry was posted in TAAT Lifestyle & Wellness Ltd. TOBAF. Bookmark the permalink.

Comments are closed.