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Zumiez, Inc. (ZUMZ) – Building a Retail Empire

Zumiez Inc. is a widespread action-sports outfitter with more than 300 specialty outlets in 27 states. The company’s target demographic includes young men and women, ages 12 to 24, who engage in active sports lifestyles. Zumiez offers both apparel and hardware for skateboarding and snowboarding enthusiasts.

The company adheres to a multi-faceted approach to marketing, anchored by strategic store placement, and an army of high-energy employees. Most Zumiez stores, which average about 2,900 square feet in size, are located in high-traffic areas. Maintaining a varied and continuous mixture of merchandise is one of the methods by which they keep customers interested. Couches and video gaming stations are another way Zumiez increases patron’s in-store time.

The company has experienced recent growth as well. In a statement addressing the four-week period ended May 3rd, 2008, Zumiez reported a net sales increase of 20 percent, for a total figure of $24.2 million. Same store sales were up 4.1 percent in the period. A complete discussion of first quarter fiscal 2008 financial results is set to take place on Thursday, May 22, 2008 at 5:00 p.m. in a live Internet broadcast.

Zumies will be kicking off its sponsored “Couch Tour ‘08″ on May 31, in a series of events that are certain to capture the attention of the action sports community and increase nationwide brand recognition.

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