Earlier today, Webxu, Inc. announced that they had acquired Lot6 Media, Inc., an online marketing company. Lot6 Media is a wholly owned subsidiary of Lot6 Media, LLC. Lot6 is involved in several sectors of the marketing industry, such as data monetization, optimization technology, and business-to-business lead generation.

Headquartered in Los Angeles, Webxu is a media company focused on consumer acquisition, e-commerce and social media. Webxu operates several web brands, such as Bonus.com, Paydayloan.net and dollarblvd.com, as well as operating the Bonus Interactive brand.

Through the end of September 2011, Lot6 had unaudited revenue of $16.4 million, and EBITDA of $3.2 million.

Matt Hill, Webxu CEO, said, “Through branded online properties, Lot6 Media is extremely efficient at delivering quality offerings to targeted consumers. With experienced management and a scalable customer acquisition technology platform, the company is an excellent fit in our overall growth strategy.”

“Webxu has a compelling growth story and we are very excited to become a part of it,” said Spencer Henry, CEO of Lot6 Media, LLC. “We see a tremendous opportunity to capitalize on potential synergies between Webxu and Lot6.”

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