This small-capital member of the Personal & Household Products Industry has a Fifth Avenue address in New York. It makes an enticing range of perfumes and related products. The corporation has three distinct business strengths that make its stock most alluring.

First, the corporation has a meaningful presence in Europe. The perfume capitals of the world are all in the western side of this fashionable continent. Even the most powerful member of NATO has nearly no say when it comes to declaring perfume as great.

The management seems to have mastered skills of developing top business associations. The perfume industry is elitist by nature. This company has the right connections and an engaging product range to match.

The third strength of this stock is its rich pipeline. The management has just announced a plan for a new brand for women. Continuous product innovation is a success driver in this industry segment.

The Net Profit Margin has been 7.92% over the last four quarters. The Forward Price to Earnings Ratio is less than 22. The stock price is $14.63 towards the end of the June 2008. The 52-week range is $9.03 to $19.96.

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