EquityNet Research, an independent West Coast equity research firm, announced today that it has initiated coverage of SkyPeople Fruit Juice, Inc. (AMEX: SPU). Investors may receive a full copy of the report and disclosure requirements at EquityNet Research’s Website: www.equitynet.net.

SkyPeople, through its subsidiary Shaanxi Tianren Organic Food Co., Ltd., focuses on producing and selling special concentrated fruit juices, fast-frozen and freeze-dried fruits and vegetables, and fruit juice drink in the People’s Republic of China. The company’s distribution network, already one of the largest in China, is constantly expanding and now includes the United States, Japan, the European Union, the Middle East, Russia, Israel and South Korea.

Randy Lewis, CFA, Founder and Senior Analyst with EquityNet who is covering the Company, stated, “Certainly from a fundamental standpoint, SkyPeople is exhibiting phenomenal growth and financial strength in the midst of a global economic downturn. We feel this is a testament to the increasing industry demand and business model that SkyPeople is executing, and certainly solidifies our confidence in the Company moving forward.”

He continued, “We believe that the Company holds several competitive advantages, including superior technology, advantageous geography and a diversified product line. In addition, the move into branded juices, as a complement to its traditional concentrate lines, was a very smart move. And the push marketing strategy employed with its juice distributors seems to be paying off handsomely.”

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