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Shutterfly Inc. (SFLY) Captures Life in Pictures

Shutterfly Inc., founded in 1999, is an Internet-based social expression and personal publishing service. Trading on NASDAQ as part of the Consumer Services industry, they provide high quality products and services that make it easy and enjoyable for customers to preserve their digital photos. Headquartered in Redwood City, California, the company allows customers to organize all their photos in a single, safe, easily accessible location.

With their photos uploaded onto the Shutterfly site, customers can produce photo-based communications and gifts. It’s a way for consumers to produce products that allow them to send personalized gifts to family and friends. Shutterfly Inc.’s popular line is their Photo Books. With these, their customers can preserve and celebrate memories by telling their own stories with photos and text. Shutterfly combines these into a professional bound coffee table book.

Shutterfly has over 1.5 billion images stored in their digital archive. They foresee greater growth in their market as more consumers embrace the digital revolution. Digital camera and broadband penetration currently hovers around 50 percent in the U.S. This penetration is set to grow to 80 percent in the next five years.

The latest statistics reported for Shutterfly has their market share at 31 percent, according to InfoTrend. Shutterfly believes they have the technology, manufacturing capabilities, web-design experts, and merchandising capabilities to provide for their customers. They hope to fuel their growth through their commitment to offering top-quality personalized gift and communications options to a wider consumer base.

Shutterfly’s customers can make photo prints, greeting cards, calendars, mouse pads, and mugs using their service. They can also produce puzzles, bags, variations on photo books and any other photo-related item. Shutterfly enables them to upload, edit, enhance, print, and preserve their digital photos creatively. They hope to be in the picture for many years to come for their customers as the digital way of doing things becomes as common as taking a picture.

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