Bridgeline Digital recently announced that The Society of General Internal Medicine (SGIM) has launched a new website on the company’s iAPPS platform. SGIM joins such healthcare organizations on the iAPPS platform as the ADA, the American Academy of Dermatology, as well as the Maryland Hospital Association.

Burlington, MA-based Bridgeline Digital’s flagship product is its iAPPS system, which allows marketers to target and attract customers across digital channels, and also allows clients to manage their interests across digital presences such as websites and online stores. The company has nine locations in America and offices in Bangalore, India.

Bridgeline’s redevelopment of the SGIM website involved consolidating and enhancing two SGIM-run microsites as well as adding a Social Footer to the site that links to social media sites such as Twitter and Facebook. Bridgeline also added customization and search functions to the main SGIM site, which included integration with Perceptive Software Enterprise Search (formerly ISYS Search).

“Bridgeline Digital was extremely innovative with their services,” said Francine Jetton, Society of General Medicine’s Director of Communications. “The Social Footer strengthens SGIM’s presence and activity across social media outposts, which is a key component of our marketing strategy and critical for our business success going forward.”

For more information, visit www.bridgelinedigital.com

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