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Schawk, Inc. (SGK) Establishes New Brand Identity; Rebrands its Direct Marketing Agency

Schawk, Inc. (SGK), established by Clarence Schawk, a former World War II U.S. marine, delivers a broad range of digital pre-media graphic services through 169 locations in 13 countries across North America, Europe, Asia and Australia. Schawk, headquartered in Des Plaines, Illinois, began in Chicago under the name of Schawk Litho Plate, and through numerous mergers and acquisitions with prepress firms in the Midwest, the company established a corporate name in the mid-1980s. Schawk designs, creates and manages image and text for reproduction to exact specifications for a variety of media, including packing for consumer products, point-of-sale displays and other promotional and advertising materials.

Last month, the company announced it would launch a new global brand identity to reflect its repositioning in the marketplace in the brand point management category. Brand point management enables companies of all sizes to connect their brands with consumers in ways that help create deeper brand affinity. Schawk’s intent is that a new brand identity will better define the company’s business, keeping in line with its Vision 2020 plan.

This week, the company announced it has rebranded Ambrosi, its direct marketing agency, as Schawk Retail Marketing. This change falls in line with the company’s global repositioning and rebranding announcement made in June. Schawk Retail Marketing serves some of the world’s top retailers by planning, creating and executing branded retail marking experiences in and out of stores across numerous brand touchpoints. For the past three years, Schawk Retail has collaborated successfully with Schawk and Anthem Worldwide, the company’s strategic design company, to deliver integrated brand point management services to both existing and to new clients.

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