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Rentrak Corp. (RENT) Announces Official Weekend Theatrical Box Office Numbers

Rentrak Corp. recently announced the official weekend theatrical box office numbers for the weekend period of August 20 through August 22, 2010. These box office numbers are according to the Company’s Box Office Essentials™ theatrical box office data collection and analytical service.

Leading the domestic film box office was The Expendables which took in $16,500,000 on the weekend for a cumulative total of $64,889,085. In second was Vampires Suck distributed by 20th Century Fox, which garnered $12,200,000 for a cumulative total of $18,563,902. In third spot was Eat Pray Love distributed by Sony, which earned $12,000,000 for a cumulative total of $47,102,916.

The Company’s Box Office Essentials collects data for virtually every movie theater in the United States, Canada, Guam and Puerto Rico. The data, delivered in near real-time, undergoes collection through an electronic connection with thousands of theater box offices. This allows users to view online reports from anywhere around the globe, while watching virtually the minute-by-minute sale of tickets.

Box Office Essentials delivers robust amounts of data that is transformed into a comprehendible view of the market. The service gives users up to-the-minute information enhancing the ability to make faster and better-informed business decisions. Every studio as well as many independent distribution entities use Box Office Essentials.

Trading on the NASDAQ Global Select Market, Rentrak Corporation is a worldwide digital media measurement and research company. They serve the most recognizable companies in the entertainment industry. The Company has a reach across numerous platforms. These include box office, home entertainment, video on demand and linear television, broadband and mobile.

Rentrak Corporation has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media. They enable their clients and partners to optimize their programming and advertising revenue. This is by offering them the most accurate and granular view of entertainment content consumption intelligence available. Headquartered in Portland, Oregon, Rentrak Corporation has additional offices globally.

To access the Top-12 grossing motion pictures for the weekend, per data collected as of Sunday, August 22, 2010, visit

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