Digital entertainment company Bridgeline Digital has announced that RegentAtlantic, one of the largest independent, fee-only financial advisory firms in the United States, has launched regentatlantic.com, its new Web site, on the iAPPS platform.
Utilizing iAPPS, Bridgeline developed an engaging and effective Web experience for RegentAtlantic, enabling the company to improve customer interaction, attract new visitors, and drive lead generation activities. RegentAtlantic has joined the many other financial firms, such as Cadaret, Grant & Co., Janney Montgomery Scott, and SBLI (Savings Bank Life Insurance Company of Massachusetts), in choosing Bridgeline Digital and the iAPPS platform. RegentAtlantic intends to substantially grow its business in the coming years and considers its Web site to be a critical element for achieving success.
In selecting Bridgeline Digital to design and develop its next-generation Web site, RegentAtlantic was impressed by Bridgeline’s demonstrated track record of helping customers drastically enhance digital engagement and meet business goals. RegentAtlantic was also influenced by iAPPS’ deep integration of an essential suite of digital engagement tools combined into one unified framework.
Since launching iAPPS, RegentAtlantic has reaped the benefits of having a single, integrated platform and can now easily publish engaging content using iAPPS Content Manager, as well as manage lead generation initiatives with iAPPS Marketier and oversee Web strategy effectiveness through iAPPS Analyzer.
The iAPPS platform gives business users control over their Web sites and ensures efficient execution of digital engagement initiatives. This functionality is allowing RegentAtlantic’s marketing team to deliver and respond to results in real time rather than relying on IT for changes and analytics reporting.
For more information about Bridgeline Digital, visit www.bridgelinedigital.com
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