There may be a few hippies out there who can say they remember, and learned something, from their days in the sun, but not too many who can say they made millions from it. The owner and founder of REED’S, a ginger Juice and ginger ice cream company, is one of these successful hippies, and he’s ready to talk about it.
REED’S started with some very conventional and healthy ideas, then ran with them. As main stream beverage companies went with the predictable and efficient flavoring concept, REED’S stayed true to its healthy philosophy.
Clearly, the company is ready for future growth and is enjoying every step of the journey. Management is still dominated by the company’s founder, who has a solid idea of where he would like to see his company go. To date, he has hit all the marks in his growth plan and appears ready to continue hitting those marks. REED’S product base, and its owner, may have once been thought of as counter culture, but now the nation’s culture is coming to his counter, and he’s loving it. Tune in and see where it all started…
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