When you have a passion for something, great things can happen. That’s how Chris Reed, founder and CEO of Reed’s, Inc. views things, and his results prove the theory. His company, which started out as a small enterprise, is now a publicly traded endeavor selling quality beverages and other products.
Reed’s passion is ginger. He believes in it because of its great flavor and for its health benefits. Reed’s, Inc. (REED), develops, manufactures, and markets sodas in natural food markets. They also market all-natural candies and ice creams, as well as Virgil’s Root Beer and China Cola. Virgil’s and China are recently acquired products lines that are now part of the Reed’s family.
Reed’s is part of the Beverages-Soft Drinks sector and trades on the OTCBB. They have a market capitalization of $62.7M. Reed’s headquarters are in Los Angeles, California. Their focus as a company is to provide their customers with quality products. They use old-fashioned natural methods with wholesome fresh ingredients to achieve this goal.
Their product lines sell through specialty gourmet and natural food stores, although they are branching out into the mainstream market as well. Reed’s now sells their products through supermarket chains, retail stores, and restaurants. Their market area is the United States and Canada.
They have the distinction of receiving the Best Imported Food Product Award in Canada for their Reed’s Original Ginger Brew. This judging was across all categories, not just beverages, which makes the award that much more special to the Reed’s team. Their Reed’s Spiced Apple Brew is also an award winner, while Virgil’s Black Cherry Cream Soda won the 2006 Progressive Grocer’s “Best New Product” Award.
Their product categories are: Reed’s Ginger Brews, Reed’s Ginger Juice Brews, Reed’s Ginger Candies, and Reed’s Ginger Ice Creams. Reed’s has six carbonated and four non-carbonated juice and ginger combinations. Their non-alcoholic ginger brews contain fresh ginger, spices, and fruits. Reed’s ice cream family has three flavors; ginger, chocolate ginger, and green tea ginger.
With a passion for all things ginger, Reed’s continues to innovate. They also continue to reach out to other market segments with their recently acquired product lines. Reed’s goal is to spread their old-fashioned quality products into new channels. They want to let people taste what they’ve been missing.
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