Reed’s, Inc., maker of the top-selling sodas in natural food stores nationwide, today announced that it has expanded its relationship with Ingles Markets, Inc. (NASDAQ: IMKTA), based in Asheville, North Carolina.
According to the press release, Ingles will begin taking delivery of Virgil’s All Natural Sodas direct to their warehouse in North Carolina. The company will also place the products in the mainstream beverage aisle in 100 of its stores.
Neal Cohane, Senior VP of Sales, National Accounts, stated, “We believe that the placement of our products in the mainstream beverage aisle will greatly enhance our brand recognition and translate into increased sales within the Ingles chain.” Mr. Cohane added, “Ingles is a significant customer, with 197 stores in six states. Our efforts to transition our product line into the mainstream has resulted in better sales and stronger brand recognition, which our customers recognize as a mutually beneficial opportunity.”
Eddie Pearson, Region Manager for Reed’s, Inc., commented, “With this enhanced relationship, we look forward to increasing awareness of the Reed’s and Virgil’s brands through the development of full year ‘partner-with-purpose’ marketing plans, in-store sampling campaigns, Weekly Ad/Circular participation and additional promotional efforts which will greatly expand our reach with Ingles customers in the region.”
Let us hear your thoughts below: