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PURE Bioscience Inc. (PURE) Launches New Hard Surface Disinfectant Product

PURE Bioscience Inc. today announced the launch of its proprietary new brand – PURE Hard Surface disinfectant and food contact surface sanitizer. It will be launched at the 2011 California State PTA Annual Convention being held April 28-May 1 in Long Beach, California. This is part of PURE’s marketing effort to establish nation recognition of its brand.

PURE Hard Surface provides an unmatched combination of high efficacy and low toxicity with 30-second bacterial kill times and 24-hour residual protection. It completely kills resistant pathogens like MRSA and also effectively eliminates dangerous fungi and viruses including HIV, Norovirus, Influenza A, Avian Influenza and H1N1.

This new product is registered for use on food contact surfaces and is gentle enough to be used in sensitive children’s areas. PURE Hard Surface has been registered by the US Environmental Protection Agency and the State of California. The other state registrations are currently in process.

For more information on PURE Bioscience and its disinfectant products, please visit the company’s website at

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