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Pacific Sunwear of California Inc. (PSUN) – Going Beyond the Beach

Trading on NASDAQ, Pacific Sunwear of California Inc. is a leading lifestyle specialty retailer of everyday casual apparel, accessories, and footwear. As part of the Apparel Stores industry, the company has their corporate headquarters in Anaheim, California. Their store concept finds its roots in the youth culture and fashion trends of Southern California.

The company began in 1980 as a small surf shop in Newport Beach, California, although under a different name. With California’s cooler winter seasons moving beach-goers off the beaches and into the malls, the surf shop moved there as well. They began opening surf shops in malls and by 1987 had 21 stores.

It was in 1989 when the company first expanded outside California. They opened stores on the East Coast, where they began to sell long pants and sleeves as appropriate to climactic conditions. They also began to sell bigger t-shirts and pants, baggy jeans and other lines. They introduced private brands like Island Force, Diversion, and Shotts to broaden their product offerings.

Pacific Sun of California Inc. went public in 1993. They were at the 60-store level by that time. They eventually opened their first non-mall store after going public, situating it in New York City’s Greenwich Village. Today, the company has a market capitalization of $429.06 million. They have 815 PacSun stores and 123 PacSun Outlet stores spread across the 50 states and Puerto Rico.

As a specialty retailer, Pacific Sunwear designs their clothing, accessories, and footwear to meet the needs of active teens and young adults. They design and distribute some of their own lines through their large network as well as online at They also sell many top brand names.

Their product lineup includes Billabong, Jansport, Kira, Ocean Minded, Rip Curl, and Salinas. They also include Dakine, Hart and Huntington, Nike, Rainbow, Volcom, and Zoo York, among many others. Examples of the company’s apparel products are jeans, hoodies, sweaters and vests, fashion tops, skirts, loungewear, windbreakers, polos, shorts, and pants, to name a few. Their accessory lineup includes hats, belts, backpacks, wallets, and cologne.

Pacific Sunwear of California Inc. continues to take the pulse of the active youth market. They are constantly designing and seeking out fashionable and trendy merchandise to offer their younger clientele. They have moved beyond the beach and into the malls, where traffic is driving their business forward.

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