Orange 21 Inc. designs, develops, and markets premium products for the action sport and youth lifestyle markets. The company’s main brand is Spy Optic™. Spy Optic Inc. is a wholly owned subsidiary of Orange 21 Inc. This division designs, develop and distributes sunglasses, goggles, and accessories for the action sports market, including surfing, skateboarding, snowboarding, and motocross niches. The company also targets the youth lifestyle fashion, music, and entertainment markets.
Headquartered in Carlsbad, California, Orange 21 Inc. trades on the NASDAQ. The company also has European headquarters in Galliate Lombardo (VA), Italy. Orange 21 sells their products in approximately 3,000 retail locations in the United States and Canada primarily. The company and their international distributors service approximately 2,000 retail locations. The company began in 1992 as Sports Colors, Inc. and changed its name to Spy Optic, Inc. in 1994, and then Orange 21, Inc. in 2004.
The Spy brand came about via a group of athletes and enthusiasts seeking a new visual perspective on technical eyewear products. The company’s heritage began in North County, San Diego, a region rooted in action sports. Spy Optic™ today fuses eclectic, organic, and technological elements of design with action sports and pop culture to produce their product line. Spy Optic Inc. makes their sunglass lenses to high optical standards, protecting the wearer’s eyes from 100-percent of UVA, UVB, and UVC rays.
The company’s optical engineering innovations include ARC® Prismatic Polycarbonate lenses, and Delta Photochromic™lenses. Spy manufactures their Proprietary Scoop®venting frame design in sunglass and goggles, Gemini®snow goggle lenses, and their interchangeable Selectron™ foam in their motosport goggles to go beyond existing standards for such products. The company has over 40 design and technology patents pending worldwide.
Orange 21 Inc., through Spy Optics Inc., markets fashion sunglasses, female-specific sunglasses, performance sport sunglasses, snowsport goggles, and motocross goggles. They also sell accessories like sunglass and goggle cases, and lens replacement kits. The company uses high quality products and employs a handcrafted manufacturing process. They continue to create progressive designs of contemporary style for their customers while utilizing engineered optical lens technology.
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