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NTN Buzztime, Inc. (NTN) – Playing the Field

NTN Buzztime, Inc. (NTN) has more than two decades of experience in multi-point social interactive entertainment. You know those games that you can play at the local pub while waiting for your drink, or at a sports bar during a commercial break or lull in the activity? Odds are that NTN helped bring that game to you. NTN is based in Carlsbad, CA and has distributed their entertainment devices to over 3,800 restaurants, sports bars, and pubs throughout the U.S., Canada, and the UK. The company also has a hand in electronic games and books.

NTN is now upgrading its digital signage – the narrowcast advertising done over various networks. This type of advertising is expected to become a respectable, multi-billion dollar industry within the next 2-3 years. NTN will allow all subscribers – present and future – to place their branding, advertising, and promotional messages within the games, or as a border to surround the game screen. The ability to change such advertisements will easily allow managers on-site to update ads without having to rely on technicians.

The company is well aware of the in-game advertising potential. With most people relaxed and engaged in their current game, the ads that flash on screen are more likely to be noticed than more passive forms of advertisement, which are often missed or ignored. NTN believes that their solution to in-game advertising is much more cost effective, and they anticipate that potential clients will realize that as well.

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