Virtual Piggy, innovator in safe youth payments, announced earlier today that it will be providing its youth-friendly payment platform to Mobile Chilli. This partnership will allow Mobile Chilli to offer users under the age of 18 a secure payment service, complete with full customer service.

One of the UK’s largest independent mobile download sites, Mobile Chilli currently offers ringtones from legendary artists, mobile games, and over six million music tracks for download selection. Thanks to a strategic partnership with Universal Music, Sony, EMI, and Warner Music, the company is able to offer excellent entertainment content. Mobile Chilli’s service is acclaimed by many for having no subscription fees as well as their standard of full transparency.

Teens currently have very limited options for making safe and parent-approved purchases without a credit card. Virtual Piggy enables parents to teach financial management to youths within easy to set-up boundaries. The technology serves as a family wallet that is available online or via mobile, free for all to use.

“The youth market is an important part of our business. Virtual Piggy will help Mobile Chilli continue to deliver a secure and transparent service,” comments Oliver Cooke, Head of Retail at Mobile Chilli. “Having an alternative safe payment method for credit card or mobile to bill for kids and teens will allow us to expand our revenue opportunities while keeping parents in control.”

“Adding Mobile Chilli as a partner merchant will be a huge benefit to our young users, who get excited about shopping for content for their mobile devices,” states General Manager EMEA at Virtual Piggy, Joe Peden, “Now, they’ll be able to shop for their favorite game, song or ringtone and download it within the set parental guideline using Virtual Piggy.”

For information about Virtual Piggy, visit www.VirtualPiggy.com

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