TAAT Lifestyle & Wellness (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) has announced notable findings from a recent market research study that focused on the TAAT concept, brand image and product-user experience. The two-part market research study was conducted by Toronto-based market research firm Burak Jacobson Partners Inc. among smokers aged 21 years and older living in Ohio, Michigan, Illinois and Pennsylvania. Highlights of the study included more than half of the respondents stated that they definitely would or probably would purchase TAAT products, with more than 28% of those responding definitely would citing the retail price of the product. In addition, the study noted that the ability to purchase TAAT online was a significant factor creating interest in the innovative TAAT tobacco-free and nicotine-free alternative to traditional cigarettes. “Conducting this study among smokers aged 21+ in Ohio and neighboring states after launching the product in Q4 2020 enables us to make near-term business decisions based on a combination of practical and theoretical insights,” said TAAT CEO Setti Coscarella in the press release. “Based on how frequently TAAT is reordered by retailers in Ohio and purchased online by smokers aged 21+ across the country, we know there is continued interest. . . . However, we need far more information than that in order to intelligently plan our efforts to roll TAAT out on a larger scale. In this two-part consumer research study, we learned many things about how TAAT is perceived both as a brand and as a product in concept, in addition to how the user experience of TAAT is regarded among those who sampled it. The responses to this study reinforced our belief that TAAT has several competitive advantages in the USD $814 billion global tobacco industry, including the novel element of being nicotine free and tobacco free, an attractive price point compared to tobacco cigarettes, and the ability to purchase TAAT online. As we expand our market footprint in 2021, we intend to capitalize on these advantages to capture the interest of smokers aged 21+ and further establish TAAT as a better choice and a recognized brand name in the tobacco category.”
To view the full press release, visit https://ibn.fm/xSOEm
About TAAT Lifestyle & Wellness Ltd.
TAAT Lifestyle and Wellness has developed TAAT, which is a tobacco-free and nicotine-free alternative to traditional cigarettes offered in Original, Smooth and Menthol varieties. TAAT’s base material is Beyond Tobacco(TM), a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with Big Tobacco pedigree, TAAT was launched first in the United States in Q4 2020 as the company seeks to position itself in the $814 billion global tobacco industry. For more information, please visit www.TAATGlobal.com.
NOTE TO INVESTORS: The latest news and updates relating to TOBAF are available in the company’s newsroom at https://ibn.fm/TOBAF
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