Mandalay Digital Group, a global media and communications company with distribution partnerships that span over 70 carriers in 28 countries, recently announced two major developments relating to its Digital Turbine services.
On July 17, Mandalay Digital announced plans to integrate its mobile application management solution, Digital Turbine Ignite, with US Wireless operator Cricket. The new Ignite platform will provide Cricket the ability to manage and control its pre and post app installations on Cricket’s forthcoming Android device.
“Our work with Cricket in launching Digital Turbine Ignite is particularly exciting as global carriers continue to integrate our next-generation solutions to better manage and monetize mobile content,” said Peter Adderton, Chief Executive Officer of Mandalay Digital Group. “We look forward to a successful trial launch with this first device to validate the US market opportunity for both Cricket and Digital Turbine Ignite.”
On July 22, Mandalay Digital revealed the upcoming digital launch of its Digital Turbine IQ, as well as the expansion of Digital Turbine’s content management, Digital Turbine Content, on Telstra devices. Digital Turbine IQ provides users with a fully integrated experience and multimedia management interface and is to be deployed on Telstra’s Android smartphones later this year. Additionally, Digital Turbine will include all of Telstra’s mobile gaming and music download services, expanding its content management relationship with Telstra.
“Our expanded partnership with Telstra is particularly exciting as global carriers continue to integrate our next-generation solutions to better manage and monetize mobile content,” commented Peter Adderton, Chief Executive Officer of Mandalay Digital Group. “Through our mobile content solutions, Digital Turbine puts power back in the hands of the operators allowing them to control and monetize part of the application process.”
For additional information on Mandalay Digital Group, please visit www.mandalaydigital.com
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