LookSmart, Ltd. (LOOK), an online advertising and technology solutions company, announced that HealthCare.com and the Pay Group International will begin to utilize the company’s WhiteLabel products. Furthermore, LookSmart will also continue the expansion of their LookSmart AdCenter Marketplace.

HealthCare.com, a leading online healthcare provider, is focused on providing healthcare content and tools that empower health seekers in their search for knowledge and care. In addition to the directory found at www.healthcare.com, HealthCare.com also powers varying online directory services. HealthCare.com, the most visited directory of health providers on the web, will become integrated into the AdCenter platform and share distributed advertisers across LookSmart’s Marketplace of white label publishers.

Matias de Tezanos, CEO of HealthCare.com, stated, “The LookSmart AdCenter offers HealthCare.com the ability for health marketers and national and local providers to directly purchase sponsored PPC results on HealthCare.com’s care provider directory and search engine. Not only does the AdCenter present a revenue opportunity for HealthCare.com, it is also a strategic opportunity for HealthCare.com to grow our syndicated network.”

AriKaufman, General Manager of LookSmart, added, “We are pleased to have HealthCare.com and Pay Group International as premier partners. The LookSmart AdCenter is the first true open advertising exchange in the industry. Publishers like HealthCare.com and networks like Pay Group can integrate their own advertiser relationships, advertising feeds and other advertising networks into a single auction marketplace. Both HealthCare.com and Pay Group will benefit from the AdCenter with the growth of direct relationships with advertisers and the simultaneous connection to the AdCenter Marketplace. We are truly excited to have both premier partners joining the Marketplace and are very enthusiastic to see their businesses grow as a result.”

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