Yesterday, vehicle fleet management and security provider LoJack announced that it has launched a Fleet Referral Program for auto dealerships. The program is designed to help dealers capitalize on the fleet management market by incentivizing and supporting sales of LoJack Fleet Management Powered by TomTom.
Earlier this year, LoJack and TomTom Business Solutions announced a strategic alliance to introduce an advanced fleet management offering. This powerful solution has provided LoJack customers with the opportunity to manage their fleets with lower operating costs and enhanced control. LoJack Fleet Management accommodates fleets of all sizes, includes a customized web interface, comprehensive reporting capabilities, access to a mobile application for fleet managers and vehicle operators, and more.
To participate in this program, dealers simply need to inform their fleet customers about LoJack Fleet Management and enter an interested customer’s contact information into a secure website administered by LoJack. A representative of LoJack will follow-up with the customer and will pay the dealer a referral fee for each new subscription purchased.
Industry experts estimate the fleet market to be worth almost $11 billion. With a forecasted increase in global fleet size and new focus on optimized operations, the industry is expected to grow to over $30 billion by 2018. In order to meet these growing demands, LoJack has recently expanded its internal sales team with representatives who understand the fleet industry’s demands and how LoJack Fleet Management Powered by TomTom can help a dealer’s business.
“We introduced LoJack Fleet Management to provide fleet managers with the business intelligence to drive improved operational efficiencies,” said Hal Dewsnap, LoJack’s Senior Vice President and General Manager of U.S. Sales. “Now, with our Fleet Referral Program, we are offering our dealer partners the incentives and tools they need to support their customers who own or manage a fleet.”
For more information about the LoJack Fleet Referral Program, please visit http://lojack.com/fleetreferral/overview
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